In this project, I created a brand identity package for Greater Cleveland Aquarium. Strategies encompass research, planning/objective-setting, conceptualizing, audience-testing, and form-making.
The Brand Book explains the total brand identity program. This piece serves as an introduction to the final mark, signature, and applications, as well as an explanation of the rationale behind the development of all items.
This project won Award of Merit in "Creative Best 2022 Awards" hosted by CSCA(Columbus Society of Communicating Arts)
Full Brand Book
Cover
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Iteration & Construction Process
